in the PR industry
AI is now part of most PR work but using it well means not relying on it too much to do meaningful public relations strategies.
of Media
Traditional media is no longer the only path to coverage. PR teams need to go where the audience is, not only in big news outlets, but in everyday content channels too.
of the PR and Comm Profession
PR work doesnt’t look the same anymore. New tools, fewer junior roles and more flexible setups are changing how PR is done.
KLIP 8 DEMYSTIFIES leadership and communication
A must attend global conference for discerning CEOs, CFOs, COOs, PR, communication and marketing leaders.
Meet and network with local, regional and international speakers during coffee breaks and lunchtime.
Corporate communication executives must be ready to embrace new PR strategies and tactics.
Be equipped with global pr & communication global trends insight, PR issues, ESG thrust, digital play, brand trust and leadership reboot.
Today, journalism is such a persuasive factor in opinion building that no person, group or business can claim immunity or
afford to under-estimate the ability of the fourth estate to affect their fortunes – either for better or for worse.
Malaysia, ASEAN & Global PR Trends Shaping the Future of Strategic Communication
by JAFFRI AMIN OSMAN | President and Fellow at Institute PR Malaysia (IPRM), Vice-President and Fellow at ASEAN PR Network, Director at Global Alliance For PR and Communication Management, MALAYSIA
RAISING DIGITAL CITIZENS, NOT DIGITAL CASUALTIES
Why Smart Policy, Strong Governance and Youth Protection must lead Malaysia’s Fight against Misinformation, Disinformation and Fake News
YB DATUK FAHMI FADZIL
Minister of Communications, MALAYSIA
Communicating The Under-16 Social Media Ban Responsibly
By JENNIFER MUIR | Chief Executive Officer, She Advocates. AUSTRALIA
How AI Is Redefining PR & Strategic Communication In ASEAN Higher Education
Bridging academia, industry, and intelligent transform
by DR. (H.C) PRITA KEMAL GANI | President, ASEAN PR NETWORK INDONESIA
Strategies, Tactics and Cultural Alchemy Behind the Global Rise of Korea’s Economy and Pop Power
by PROF. MINJUNG SUNG | Chung Ang University, South Korea. SOUTH KOREA
How AI-Powered Strategic Communication Turns Influence, Trust and Storytelling into Measurable Brand Growth
by ADRIAN CROPLEY | Former Chair at AIBC Global, Executive Leadership Coach at Cropley Communication, Australia. Director at Hlobal Alliance For PR and Communication Management. AUSTRALIA
The Real Art of Government Relations in a High-Stakes, High-Expectation Environment
by PEING TAJANG | Sarawak Energy Vice President for Corporate Shared Services, MALAYSIA
Malaysian, ASEAN & Global Perspectives on Crisis Leadership, Reputation Rescue & Strategic Trust-Building
by
Lunch & Networking
Special Presentation
by London School of PR, INSTITUTE OF COMMUNICATION AND BUSINESS. INDONESIA
How Authentic Communication Drives Attention, Trust and Real Business Impact in Malaysia’s TikTok Economy
-TBC-
Evaluating Executive Readiness With AI and Gold Standard Crisis Framework
by KAREN YAP | Council Member, Institute of Public Relations of Singapore, Founder & Director, Kyrah and Song Advisory. SINGAPORE
How Responsible AI Is Reshaping Corporate Reputation, Leadership Communication and Stakeholder Confidence
by ANA PISTA | President Public Relations Society of the PHILLIPINES
The Power Of Digital Bystanders In Our Chaotic Digital Space
by MEDIHA MAHMOOD | CEO, Communications and Multimedia Content Forum of MALAYSIA
The New Strategic Playbook for Corporate & Strategic Communication Leaders in
Malaysia, ASEAN & Global Markets
by
KLIP 8 ENDS
*Note: The above programme is correct at the time of printing. Any changes in programme, titles and/or speakers will not impact the theme or topics proposed. These will be maintained wherever possible.
All participants will receive a certificate of attendance.
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