Days
Hours
Minutes
Seconds

Where Crisis Comms Meets Real-World Strategy.

IMPACT OF AI

in the PR industry

AI is now part of most PR work but using it well means not relying on it too much to do meaningful public relations strategies.

THE EVOLUTION

of Media

Traditional media is no longer the only path to coverage. PR teams need to go where the audience is, not only in big news outlets, but in everyday content channels too.

THE FUTURE

of the PR and Comm Profession

PR work doesnt’t look the same anymore. New tools, fewer junior roles and more flexible setups are changing how PR is done. 

will make us have

GLOBAL VISION WITH LOCAL ACTION

KLIP 8 DEMYSTIFIES leadership and communication

A must attend global conference for discerning CEOs, CFOs, COOs, PR, communication and marketing leaders.

Meet and network with local, regional and international speakers during coffee breaks and lunchtime.

Corporate communication executives must be ready to embrace new PR strategies and tactics.

Be equipped with global pr & communication global trends insight, PR issues, ESG thrust, digital play, brand trust and leadership reboot.

OUR WORLD CLASS SPEAKERS WILL SHARE, ENGAGE AND REDEFINE OUR COMMUNICATION STRATEGIES AND TACTICS.

SINCE 2019, KLIP IS THE GO TO STRATEGIC COMM CONFERENCE
01 YB Fahmi rev2

YB DATUK FAHMI FADZIL

Minister of Communications, MALAYSIA
11 Adrian rev2

ADRIAN CROPLEY

Executive Leadership Coach, Cropley Communication. Co-Founder Centre for Strategic Communication Excellence, AUSTRALIA
05 Mediha re v2

MEDIHA MAHMOOD

CEO, Communication and Multimedia Content Forum of Malaysia
08 Peing Tajang rev2

PEING TAJANG

Vice President, Corporate Shared Services, Sarawak Energy, MALAYSIA
06 Jennifer rev2

JENNIFER MUIR

Chief Executive Officer, She Advocates. AUSTRALIA Council Member - Global Alliance Asia Pacific Council
22 Karen Yap

KAREN YAP

Council Member, Institute of Public Relations of Singapore, Founder & Director, Kyrah and Song Advisory, Singapore
17 Minjung rev3

PROF. MINJUNG SUNG

SOUTH KOREA Chung Ang University, South Korea
09 Pak Boy rev2

BOY KELANA SOEBROTO

Head of Corporate Communications Astra, President of PERHUMAS (Indonesia PR Association) INDONESIA
10 Fiona rev2

FIONA CASSIDY

Immediate Past Chair, Public Relations Institute of NEW ZEALAND.
02 Jaffri

JAFFRI AMIN

MD, World Communications Director, Council Member & Chair, Global Alliance For Public Relations And Communication Management Asia-Pacific Region (GA) President, Institute Of Public Relations MALAYSIA
03 Ibu Prita rev2

DR. (H.C.) PRITA KEMAL GANI

President, ASEAN PR NETWORK INDONESIA, Founder and Director, London School of PR (LSPR). INDONESIA
04 Ana Pista rev2

ANA PISTA

Founder and CEO, Ardent Communications Inc CEO, AI Centre of Excellence President, The Public Relations Society of the PHILIPPINES
12 Azza

AZZATULINA PAWANCHIK

Director, Institute of Public Relations Malaysia Wong International Group MALAYSIA

GA ASIA-PACIFIC

13 GESILLE rev2
INDONESIA

GESILLE SEDRA BUOT-ZAMBRANO

ASEAN PR Network, Indonesia
14 My Nguyen rev2
VIETNAM

NGUYEN KHOA MY

Vietnam Public Relations Network
15 Pamela rev2
CHINA

PAMELA YIN XIAODONG

17PR & Golden Flag Awards, China
21 Catherine arrow
NEW ZEALAND

CATHERINE ARROW

Executive Director, PR Knowledge Hub
07 Norman rev3
PHILIPPINES

NORMAN AGATEP

Chairman and CEO of Grupo Agatep Vice President Public Relations Society of the
18 Ruby rev2
HONG KONG

RUBY WAN

Wasabi Creation PR Consultancy
19 Nuthaboon rev2
THAILAND

DR. NUTTHABOON (CHUNG)

Thailand Public Relations Association
20 Ninis rev2
INDONESIA

NINIS MARHAENIS

London School of PR, Indonesia
IF YOU DON'T TELL YOUR STORY,
SOMEONE ELSE WILL.

Today, journalism is such a persuasive factor in opinion building that no person, group or business can claim immunity or
afford to under-estimate the ability of the fourth estate to affect their fortunes – either for better or for worse.

PROGRAMME

  • Registration
  • Coffee & Networking
  • Arrival of Invited Guests, Speakers and Partners

Malaysia, ASEAN & Global PR Trends Shaping the Future of Strategic Communication
by JAFFRI AMIN OSMAN | President and Fellow at Institute PR Malaysia (IPRM), Vice-President and Fellow at ASEAN PR Network, Director at Global Alliance For PR and Communication Management, MALAYSIA

RAISING DIGITAL CITIZENS, NOT DIGITAL CASUALTIES
Why Smart Policy, Strong Governance and Youth Protection must lead Malaysia’s Fight against Misinformation, Disinformation and Fake News
YB DATUK FAHMI FADZIL
Minister of Communications, MALAYSIA

Communicating The Under-16 Social Media Ban Responsibly
By JENNIFER MUIR | Chief Executive Officer, She Advocates. AUSTRALIA

How AI Is Redefining PR & Strategic Communication In ASEAN Higher Education
Bridging academia, industry, and intelligent transform
by DR. (H.C) PRITA KEMAL GANI | President, ASEAN PR NETWORK INDONESIA 

Strategies, Tactics and Cultural Alchemy Behind the Global Rise of Korea’s Economy and Pop Power
by PROF. MINJUNG SUNG | Chung Ang University, South Korea. SOUTH KOREA

How AI-Powered Strategic Communication Turns Influence, Trust and Storytelling into Measurable Brand Growth
by ADRIAN CROPLEY | Former Chair at AIBC Global, Executive Leadership Coach at Cropley Communication, Australia. Director at Hlobal Alliance For PR and Communication Management. AUSTRALIA

The Real Art of Government Relations in a High-Stakes, High-Expectation Environment
by PEING TAJANG | Sarawak Energy Vice President for Corporate Shared Services, MALAYSIA

Malaysian, ASEAN & Global Perspectives on Crisis Leadership, Reputation Rescue & Strategic Trust-Building
by

  • FIONA CASSIDY | Immediate Past Chair, Public Relations Institute of NEW ZEALAND
  • BOY KELANA SOEBROTO | President of PERHUMAS (Indonesia PR Association) INDONESIA
  • RUBY WAN | CEO at Wasabi Creation Ltd. HONG KONG
  • DR. WAN NORBANI | UiTM, Malaysia, Insititut Public Relations MALAYSIA

Lunch & Networking

Special Presentation
by London School of PR, INSTITUTE OF COMMUNICATION AND BUSINESS. INDONESIA

How Authentic Communication Drives Attention, Trust and Real Business Impact in Malaysia’s TikTok Economy
-TBC-

Evaluating Executive Readiness With AI and Gold Standard Crisis Framework
by KAREN YAP
| Council Member, Institute of Public Relations of Singapore, Founder & Director, Kyrah and Song Advisory. SINGAPORE

How Responsible AI Is Reshaping Corporate Reputation, Leadership Communication and Stakeholder Confidence
by ANA PISTA
| President Public Relations Society of the PHILLIPINES

The Power Of Digital Bystanders In Our Chaotic Digital Space
by MEDIHA MAHMOOD
| CEO, Communications and Multimedia Content Forum of MALAYSIA

The New Strategic Playbook for Corporate & Strategic Communication Leaders in
Malaysia, ASEAN & Global Markets
by

  • ADRIAN CROPLEY | Executive Leadership Coach, Cropley Communication. AUSTRALIA
  • PROF. MINJUNG SUNG | Chung Ang University, SOUTH KOREA
  • KAREN YAP | Council Member, Institute of Public Relations of Singapore, Founder & Director, Kyrah and Song Advisory. SINGAPORE
  • PEING TAJANG | Sarawak Energy Vice President for Corporate Shared Services, MALAYSIA
  • ASSOCIATE PROFESSOR DR. NURUL’AIN MOHD HASAN | Universiti Putra Malaysia, Institute Public Relations MALAYSIA
  • AZZATULINA PAWANCHIK | Institute Public Relations Malaysia, Wong International Group. MALAYSIA

KLIP 8 ENDS

YOUR NETWORK IS YOUR NET WORTH

*Note: The above programme is correct at the time of printing. Any changes in programme, titles and/or speakers will not impact the theme or topics proposed. These will be maintained wherever possible.

REGISTER NOW!
KLIP FEE: RM1,900/USD500 (per pax)
KLIP FEE for GA/APRN members: RM1,500/USD$400 (per pax)
Packaged KLIP & AI SHE LEADS for GA & APRN members : RM2,400/USD$400 (per pax)

All participants will receive a certificate of attendance.
All payments are to be made by

Payment by cheque, cash or online transfer can be made to:

World Communications Network Resources (M) Sdn Bhd
MAYBANK A/C No.: 564070612789

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adam@world.com.my

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